Most founders burn a quarter and €50K+ validating one customer segment. We deploy 10 dedicated outbound reps — each focused on a different market — and show you which one actually wants what you're selling. In weeks, not months.
You pick a customer segment. Write the pitch. Hire an outbound rep. Run the playbook for three months. 2% response rate. Empty pipeline. Board meeting in three weeks.
Now you pivot — another quarter, another bet, another guess. The product was probably fine. You were just selling to the wrong people.
What if you could test ten segments in parallel — and only double down on the one that actually responds?
Each rep is a real person focused on one market and one buyer pain. They work under your direction, with your approval on messaging. The difference: you run 10 experiments at once instead of one.
Pick 5-10 customer segments you want to validate. We assign a dedicated outbound rep to each one. You approve the messaging, approach, and targeting before anything goes live.
Each rep engages their market through value-first conversations — sharing relevant insights, joining niche discussions, and opening doors with something genuinely useful. Real people, organic pacing, no spam.
Response rates, conversation depth, objection patterns — all tracked per segment. You see which markets respond and which don't. Kill the losers. Double down on the winners.
Example: a DevTool startup testing three possible customer segments simultaneously.
Scaling from 10 to 50 engineers, CI/CD falling apart
Shares content about scaling pain. Engages in eng leadership threads. Opens with CI benchmarking data.
Solo CTO, needs tools that just work
Engages indie hacker communities. Opens with operational checklists and solo-CTO survival content.
Compliance killing release velocity
Engages DevOps forums. Opens with audit automation tips and compliance-vs-speed content.
3 weeks. 3 experiments. One answer. No runway burned.
A typical outbound rep covers a territory. A segment-native rep covers a specific pain — in the exact language of the people who feel it.
"Hi {first_name}, I see you work at {company} in {industry}. We help companies like yours grow faster. Would love to connect!"
Mail merge in a costume. 1-3% response.
"Noticed 3 Series-A DevTools this week posting for their first enterprise AE. That's usually when outbound breaks. Put together a teardown of what works. Want it?"
Speaks the language. Knows the timing. 15-25% response.
30-minute strategy call. We'll map your hypotheses and design the experiment together.
Book a Strategy Call"CI/CD for scaling teams"
VP Eng | DevOps Lead | CTO
"AI bookkeeping for e-commerce"
Shopify sellers | FBA | DTC brands
"Async interviews for remote"
Talent leads | Agencies | HRIS
"SOC2 for seed-stage"
CTOs | HealthTech | Compliance
Low base covers the experiment. Real investment only happens when the data proves a segment works.
Per rep, per month during testing
per rep / month
For the segment you choose to scale
one-time, per winning segment
Keep your winning rep running
per rep / month, ongoing
| Traditional: 1 full-time hire | FailFast: 10 reps | |
|---|---|---|
| Segments tested | 1 at a time | 10 simultaneously |
| Time to signal | 3-6 months | 2-4 weeks |
| Cost to validate | €60-80K/yr + management | €5K/mo for 10 reps |
| If you're wrong | Sunk cost + weeks to pivot | Kill it, redeploy tomorrow |
| If you're right | 1 validated segment, cold pipeline | Warm pipeline + proven playbook |
Define 5-10 hypotheses together. We brief a dedicated rep for each segment — messaging, targeting, and approach all approved by you.
Reps start engaging their segments. Posting relevant content, connecting with targets, adding value. Building real presence in each niche.
Kill the weakest segments. Double down on the 2-3 showing traction. Refine messaging on survivors based on real objection data.
Validated segment. Warm pipeline. Proven playbook. Your in-house hire starts with a head start, not a cold start.
Every connection, conversation, and engaged prospect transfers to your team. They pick up warm, not cold. Full interaction history included.
The messaging that got 22% reply rates. The content angles. The objection patterns. Your new hire's onboarding is already written.
While your team runs the winner, new reps can test adjacent segments. You never stop discovering — you just stop guessing.
I spent 18 months and €70K targeting mid-market HR teams with a B2B platform I'd built from scratch. The outreach, the BDR, the full playbook — all pointed at the wrong segment. The real demand turned out to be in recruiting agencies — a segment I'd dismissed in week one.
The product was right. I was just knocking on the wrong doors. FailFast exists so you can knock on ten doors at once and see which ones open — before you bet the company on one.
You brief them — with our help. We run a strategy session in week one to define the messaging, targeting, and pain points for each segment. Every approach gets your sign-off before it goes live. Reps are trained researchers, not generalist telemarketers.
That's a valid outcome — and a valuable one. It means the problem isn't which segment you're targeting, it's something else: positioning, product readiness, or timing. We'll share the full data so you can make that call. You won't have spent €50K to learn it.
SDR agencies optimize for volume across one segment. We optimize for learning across many. The goal isn't "book 50 meetings" — it's "which of these 10 markets actually wants what you're building?" The output is strategic clarity, not just a pipeline.
Primarily LinkedIn and email — the standard B2B outbound channels. Each rep builds genuine presence in their segment: posting relevant content, engaging in conversations, and reaching out with value-first messaging. No bots, no automation spam.
Yes. Our Scale Retainer lets you keep the winning rep running while your team ramps up. Or we can do a full handoff — pipeline, playbook, and all — at the end of the experiment.
During the experiment, you pay €500/rep/month — that's the base cost to run each test. When you identify your winning segment, there's a one-time €2,500 fee for the full handoff package: pipeline, playbook, and contact history. The 9 that didn't win cost you nothing beyond the base.
30-minute strategy call. We'll map your hypotheses and design the experiment.
or email [email protected] directly